Our history

Sur-Ron is marketed in Sweden by Adoy AB.


Peter, civil engineer and serial entrepreneur who runs a business in retail and has a major interest in motors.
Christian, computer scientist and entrepreneur who runs companies in IT.
Alex, helped start the import of Sur-Ron to Sweden, he keeps up to date with everything to do with electric motorcycles, battery expert at Northvolt. Helping us from time to time with technical questions.


The import of Sur-ron was started in 2017, since then we have continuously worked on importing Sur-ron and accessories to Sweden. The ambition since 1 year ago is to create a dealer network that can locally help customers with both sales and service of Sur-ron products.


We are now located in around 10 locations in Sweden.



The company was founded in 2014 by three motorcycle and technology enthusiasts. With an investment of 30 million USD and 40 engineers, they created their first model – the Light Bee which was launched in March 2018.


Half of the engineers are system engineers who develop the motorcycle's intelligent system for controlling the electronics and battery. The other half are experts in vehicle design, product development and manufacturing.


Today, Sur-Ron has its own factory, which is 50% robotized, and roughly 100 employees in ChongQing City - China's motorcycle capital and in HangZhou - China's internet capital.


They produce around 40,000 Surrons per year, building a new factory to cope with future production volumes of both LigthtBee and StormBee but also new models that are coming.


Sur-Ron is dedicated to creating high performance electric motorcycles accessible to everyone. Their philosophy is that people today are connected and informed and therefore rightly demand premium quality without paying premium prices.


We like that.